In the 3.0 era of memory chip module manufacturers, customization becomes the core competitiveness

Storage module manufacturers in the future 3.0 era have a certain enterprise strategic planning ability, can stand on a higher point of view to do the enterprise top-level design, as well as comprehensive technology development ability. The storage module manufacturer only has the controller development ability, is not "comprehensive technical development ability", only do simple development is not enough. Storage module manufacturers in the 3.0 era, in addition to having development capabilities, also need to get involved in product-side devices to customize development. Module enterprises are required to have the ability of system development, to have more Internet thinking, and to apply industrial Internet to advanced manufacturing. Storage module manufacturers in the 3.0 era can meet user customization requirements and eventually participate in the industry standard formulation. "When the storage module manufacturer has independent technology, product definition ability, has certain influence in the industry, can provide services for the high-end customization market, the original factory will actively seek cooperation.

In addition to the application of 5G, AIoT and big data, the concepts of intelligent driving and meta-universe are also driving the development of the storage industry. By 2021, more than 10 million electric vehicles will be on the global road. According to the "Global Electric Vehicle Outlook" report released by the International Energy Agency (IEA) on April 29, 2021, the number of electric vehicles in the world will continue to grow in the next 10 years. Driven by existing policies, there are expected to be 145m electric vehicles globally by 2030. At the same time, the spread of electric cars is also driving the development of autonomous driving. All of these factors will drive the application of big data, thus driving the growth of storage demand.

In the past few years, the establishment of national large fund, the launch of science and technology innovation Board in 2019, and the launch of tax reduction policies in 2020 have brought more opportunities to Chinese chip manufacturers, which are all significant opportunities for all domestic chip enterprises. The opportunities for storage vendors in China will be even greater in the future. Because China is the largest application market in the world, China accounts for about 20% of the global population, but China accounts for more than 30%, even 40% of the application market in the three major application areas of storage -- smartphones, PCS and servers. Chinese storage companies are the closest to the application market and the easiest to communicate with customers in these application areas. Although smart phones, PCS and data centers are mass storage applications, there will be more personalized applications in these fields in the future, which requires relevant suppliers to provide personalized solutions, and storage module enterprises will have more application opportunities.

The global storage market is about a trillion DOLLARS, whether in Mainland China, Taiwan, or other countries around the world, storage module manufacturers are an important part of the industry chain. But here the storage module manufacturers also have the characteristics of polarization, because now the storage market is more hot, many enterprises want to enter the storage field, including some opportunists.

If storage module manufacturers want to gain the favor of capital and recognition of system manufacturers, they must do a good job in strategic planning, technology reserve, talent reserve and product definition, and create a good upstream and downstream and achieve a win-win situation. This is the future opportunity for storage module manufacturers. To do this, the storage module vendor must have the following elements:

First, system-level development capability. Not only the development of software and firmware, but also have a full range of development capabilities of the whole system, including equipment definition, test definition and other capabilities, to provide system solutions for system manufacturers, only by doing these can achieve customization.

Second, establish strategic cooperative relations of the industrial chain. Partners are the main nodes to maintain the stability of the supply chain. Only by strengthening cooperation and building a high-quality supply chain system, can we achieve a win-win situation with our partners.

Third, the ability to plan and define products. When an enterprise lacks product planning ability, its product definition ability will also be insufficient, and there will be many defective products in the production process. Such products into the market, will also form a larger inventory.

Fourth, intelligent manufacturing capability. Intelligent manufacturing is very important in the process of product definition. If there is no equipment customization and development ability, the manufacturer's process level is not up to standard and can not meet the requirements of customization.

Fifth, the need to participate in the customization of industry standards.

"If the growth of an enterprise depends only on the industry, it is not enough to represent its competitiveness. Regardless of whether the development of the industry is smooth, the growth rate of the enterprise must exceed the average level of the industry, which is the absolute competitiveness of the enterprise." This is a incisivejudgment made by Ni Huangzhong, chairman of Shenzhen Creative Electronics Co., LTD., at the 2022 Storage Industry Trend Summit of Jibang Consulting, which emphasizes that storage module manufacturers should have absolute competitiveness, and also explains the ability that storage module manufacturers need to have in the 3.0 era in the future.

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